1664 PRESTIGE
Remember that awkward period between awkward family dinners and New Year's resolutions? Yeah, the holidays. Last year, 1664 launched 1664 Prestige, a beer brewed with fancy-pants Champagne yeast, rolled in like a glittery disco ball to turn awkward into epic. (Think fizzy cheers with your grandma instead of cranberry-induced side-eye.
To help the 1664 make Reels and stills as festive as a fruitcake filled with rum (but way less questionable). Show off 1664 Prestige, the limited-edition holiday hero, popping bottles and good times with friends.
THE BRIEF
What
We DID
We unleashed a sleigh full of creative, crafting shots where clinking 1664 Prestige glasses added a touch of fizzy sophistication, showing how the beer wasn't just a drink, it was the finishing touch for any Insta-worthy occasion. Other shots included a driver for e-commerce sales, and some hands reaching for glasses, silhouettes against glittering lights to capture the magic of shared moments fueled by 1664 Prestige. Whether it was a rooftop bar toast or a cozy home party, this campaign celebrated how this beer brought people together.
