Croda

CRD BEAUTY CREW

Client: Croda

Scope: TikTok Retainer

The Brief: We were tasked to help set up a new global content page for Croda, a B2B specialty chemicals company. The brand wanted to target the younger B2C audience on TikTok to garner brand awareness and brand love among that audience.

The Execution: We did a mix of trend spotting and educational content to position the crew and brand as ingredient and chemical experts in the beauty and self-care segment on TikTok.