#BringOn100
Prudential conducted a study and found that even though Singaporeans are living longer, most of us are not financially ready for a longer lifespan. The current generation of Singaporeans do not view savings and financial readiness as the previous generation did, and we wanted to better educate Singaporeans on saving for a 100, but on their own terms. We were tasked to identify four main KOLs to match the four key pillars of the campaign – Career, Wealth, Health, and Family.
Client: Prudential Singapore
Scope of work: Influencer Management
Creative Agency: Fiftyfull
KOLs Used: Johnathan Chua, Sherilyn Chua, Aiken Chia, Roxanne Gan
Awards: The campaign won Bronze at the 2021 PR Awards (Marketing Interactive) under the Best Use of Micro/Niche Influencers category.
