NETS REELS CONTENT
NETS REELS CONTENT
The Brief
NETS, the OG payment system, wanted to ditch the yawn-inducing brochures and show younger consumers how their services (NETS FlashPay, NETS Prepaid, NETS Bank Cards, etc.) could seamlessly fit into their everyday lives. The goal? Make "boring" payments exciting and relevant on Instagram Reels.
The Challenge
Turning financial products into must-see content seemed like climbing Mount Fuji in flip flops. How do you make people care about what cards they were using when they're scrolling through cat videos and dance challenges?
What We Did
We ditched the suits and ties, grabbed our phones, and started filming! We created a mix of:
Funny skits: Think relatable humour and relatable situations with a NETS twist.
Edutainment reels: Quick, snappy explainers on how their products worked, the benefits of the different cards, and the convenience of the NETS bank card payments.
Trendy content formats: Showcasing how NETS seamlessly integrates into daily life - think buying coffee, paying for transport, or shopping online - all with a fun, trendy vibe.
