• Video and Stills Content Production

• KOL Seeding & Engagement

We were tasked to help create video and stills content for Peperoni’s XXL campaign, which was set to launch in Q4 2022. The objective of the campaign was to promote their XXL pizzas as a perfect sharing option for end of year festivities with loved ones.

We worked closely with the Les Amis team to develop a content strategy that would highlight the moments and memories that could be made while enjoying the XXL pizzas. The team produced a mix of both video and stills content to be rolled out over the course of three months, showcasing the XXL pizzas in various settings and scenarios that resonated with the brand’s target audience.

The video content ranged from 15s TikTok-style videos to Reels that showcased the different occasions and pizzas being shared amongst friends and family. For stills content, we produced shots that could be used across social media and other marketing channels. They showcased the XXL pizzas in different settings and occasions, such as a couple’s date or a party with friends.

The campaign generated significant engagement and reach across Peperoni Pizzeria's social media platforms, with the brand’s Instagram page seeing a 48.7I% increase in reach over the timeline of the campaign. Our content strategy conveyed the message of sharing and togetherness during the festive season, with the XXL pizzas being positioned as the perfect option for these occasions, which also led to the page reaching a wider range of new users, with some of the reels reaching a 231.3% increase in organic reach.