STARBUCKS NATIONAL DAY CAMPAIGN

The Challenge

Spark excitement and national pride for Starbucks Singapore’s “Shiok-ah-ccino” launch, coinciding with National Day celebrations.

The Creative Blend

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The Creative Blend ☕

We crafted a multi-sensory campaign that was as delicious as the drinks themselves.

3D AR Magic

We brought the adorable “Merlion Bearista” character to life with interactive 3D AR content, showcasing the Bearista in different spots across Singapore that were familiar to locals.

Trendy Lifestyle Content

Eye-catching photos and videos showcased the foods and drinks in the series amidst vibrant, Singapore-inspired backdrops, as well as through TikTok-trend content.

Illustrated Animation Charm

Whimsical animated content featuring the Merlion Bearista added a touch of local flavour and storytelling magic.

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