SWISSE
Stay Hard Campaign
The Challenge
Make Swisse's men's supplements the secret weapon for conquering life's challenges, David Goggins style. Could we turn vitamins into #gains?
Life's Hard, Stay Harder
💪
Life's Hard, Stay Harder 💪
What we did
We crafted a campaign that was equal parts motivational and relatable. Think hilarious TikToks about the daily grind, showcasing how Swisse supplements helped guys stay strong, energised, and ready to tackle anything (both at the gym and in bed).
We didn't stop there, we worked with 6 male influencers who created epic skit content perfectly aligned with their unique styles, spreading the #StayHarder message even further.
The Results
Over 1.7 million people reached, and 1.3 million views generated. Swisse proved that even supplements can be cool with a healthy dose of humour, relatable content, and some influencer muscle.
Total Engagement: 8,517
ER: 10.18%
Total Views: 159k
Total Engagement: 78
ER: 0.59%
Total Views: 46k