ZARA & MASSIMO DUTTI
FW’21 KOL Activation
Client: Al-Futtaim Group
Scope of work: Influencer Management, Stills & Video Production
The Brief
We were tasked to drive local awareness for Zara and Massimo Dutti’s FW21 Collection through the use of KOLs.
Execution
We chose two main KOLs, Rebecca Ten and Naomi Yeo, to front the two brands and shot assets with them to generate content for the campaign. Each video featured the different fits from Zara and Massimo Dutti’s FW’21 Collection and were fronted by Becca & Naomi’s styles. We engaged a total of 6 KOLs to do in-store shops and postings to drive awareness of the new collection.
MASSIMO DUTTI x NAOMI YEO
Massimo Dutti’s FW’21 collection featured timeless looks for every occasion – from brunch dates, to date nights, to business casual.
ZARA x
REBECCA TEN
ZARA’s FW’21 collection featured timeless looks for every occasion – from date nights, brunch dates, to girls night outs.
