ZARA EOSS 2021 CAMPAIGN
Client: Zara, Al-Futtaim Group
Scope: Creator Engagement (TikTok & Instagram)
THE BRIEF
We were tasked to drive awareness and footfalls for Zara’s End of Season Sale in late 2021.
WHAT WE DID
We worked with relevant creators and KOLs on TikTok postings that went viral as we rode on fashion trends on the platform to generate up to 282k reach, creating a #zarahaul trend locally.
THE RESULTS |
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>283K VIEWS GENERATED ON TIKTOK |
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14.5K LIKES ACROSS CREATOR CONTENT |
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>2K COMMENTS & SHARES ACROSS CREATOR CONTENT |